YouTube Space Dubai opens for business
Rebecca Hawkes
| 19 March 2018

Google has rolled out its YouTube Space programme to the Middle East with the opening of a production facility in Dubai for digital content creators across the region.

YouTube content creators will now be able to access audio, visual and editing equipment, as well as training programmes, workshops and courses at YouTube Space in Dubai Studio City.

“Creators are the heartbeat of YouTube and supporting them has long been one of our most important priorities,” said David Ripert, head of YouTube Spaces in Europe, Middle East and Africa. “We’re proud of the meteoric rise of Arabic content on YouTube, which has been spearheaded by a diverse and growing community of creators from different parts of the Arab world.”

YouTube claims that more than 440,000 creators have used its nine other Spaces around the world since the programme was first launched in 2012.

Ripert said YouTube he hopes the Dubai Space will become “a hub where creators don’t just continue to make the videos millions of people have grown to love but to also experiment with new formats and ideas made possible by the Space’s production facilities”.

YouTube content creators who attract more than 1,000 subscribers will be able to attend workshops and events at the Space, while those with over 10,000 followers will be able to use its production facilities. These include two soundproof studios, editing equipment, cameras and microphones, and a control room.

“With the launch of the YouTube space, Dubai Studio City aims to cultivate a collaborative environment where like-minded people can create innovative content, which can cross borders and impact a wide and diverse audience,” said Majed Al Suwaidi, managing director, Dubai Studio City. “It is significant to empower individuals to create and develop content, and in return work towards the growth of the industry.”

The number of YouTube channels in the MENA region has risen 160% since 2015. There are over 200 channels with over one million subscribers in the region, and over 30,000 channels with more than 10,000 subscribers, according to YouTube data.

YouTube Space Dubai follows similar initiatives in London, Sao Paulo, Tokyo, Mumbai, Paris, Berlin, New York, Los Angeles, and Toronto.