Turner adds branded content experience to Argentinean sales team
Details
Juan Fernandez Gonzalez
| 27 March 2018

Aiming to develop new advertising proposals both for linear TV and digital platforms, Turner International Argentina has appointed Enrique Sabatini as executive director of advertising sales.

Sabatini brings to Turner's Argentina office long-term experience within branded content and advertising, having worked for corporations such as McDonald's, Bunge, Citi, Coca Cola, Nestlé and Samsung. The executive also worked for Turner before, contributing to shows like TBS' TV or not TV and TNT Sports' La Comedia no se Mancha in Argentina.

He joins Turner at a time of growth, driven by the launch of TNT Sports in Argentina, a channel with exclusive rights to the local football competition, and the beginning of CNN's local content production.

"We're pay-TV leaders in Latin America through six brands, Cartoon Netwok, Warner Channel, TNT, Space, TNT Series, Boomerang. Bringing Enrique on board will boost investment opportunities in our multiscreen proposals," said Felipe De Stefani, general manager, Turner International Argentina, and SVP, advertising sales, Turner Latin America.