Telefónica unifies Argentinean businesses under Movistar brand
Details
Juan Fernandez Gonzalez
| 27 March 2018

Spanish incumbent telco Telefónica is rebranding its three commercial operations in Argentina under the Movistar label.


From 3 April, Telefónica, Speedy and Movistar packages and services will be only sold as Movistar products, though the three brands will keep operational independence for the moment.

However, the video-on-demand (VOD) and streaming service OnVideo won't be aligned with Telefónica's over-the-top (OTT) operation in Latin America, Movistar Play. It will be rebranded as Movistar Cine.

According to the telco, service conditions will remain the same for every broadband, voice and mobile subscriber.

The move could anticipate an imminent launch of a pay-TV operation in the country, following the granting of a cable TV licence for Buenos Aires city and province, and the announced plans to release the premium network Movistar Series in Argentina.

The telco has previously undertaken similar rebranding strategies in other markets, such as Spain, where pay-TV, fibre, ADSL and mobile services, both residential and corporate, are sold under the Movistar brand.