IRIS.TV names revenue chief
Details
Michelle Clancy
| 27 March 2018

IRIS.TV, an artificial intelligence (AI) video personalisation and programming specialist, has appointed Daniel Harrison as chief revenue officer.

“Daniel is a forward-thinking and innovative leader,” said Field Garthwaite, CEO of IRIS.TV. “We welcome him to IRIS.TV at an important moment in our company’s growth. Daniel’s experience leading global teams in dynamic markets will be central to our success as we scale our business as the personalisation and programming platform of choice for TV and digital video publishers. I am delighted to have Daniel as part of our IRIS.TV family and look forward to his leadership.”

Harrison will lead the global sales, marketing and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. The IRIS.TV client base includes FOX, CBS, Time Inc and others.

“We are at a pivotal time, where marketers and media companies are investing in growing and developing known audiences at scale,” Harrison said. “Content and context matter when seeking to influence, engage, and monetise relationships with consumers. And video is the medium where it’s happening.”

Harrison joins the company from Oracle, where he was head of advanced TV solutions for Oracle Data Cloud. Prior to that, he led the national team for brand, agency and trading sesk sales for AddThis, a behavioural interest data company deployed on over 15 million web and mobile domains globally; and he has held executive management positions with e-commerce personalization company AdExtent and the technology division of Conversant.