Videa enhances ad platform for US local TV campaigns
Details
Michelle Clancy
| 28 March 2018

Videa, an online marketplace for automated television advertising in the US, has updated its cloud-based platform.

The expanded capabilities include the ability for local TV stations to monetise their inventory and transact with Videa either with or without direct traffic access; a managed services capability that extends the sales role to let reps, local account executives (AEs) and other sellers manage transactions; the ability to transact for spot TV inventory across multiple markets at one time through the systems they use today; integrations with both Mediaocean and Freewheels Advertisers (formerly Strata); and enhanced reporting and analytics.

“With more than a year of experience transacting with agencies, brands and stations, we’re very excited to have made such strides in our platform,” said Shereta Williams, president of Videa. “These updates enable us to do better work with buyers and sellers to deliver automated workflow processes that allow advertisers to reach local audiences at scale, while enabling broadcasters to maximize their inventory and focus on creating value for viewers and advertisers.”

Videa also said that it has now seen more than 1,800 orders placed with orders up to $1.4 million, placed with more than 50 agencies active in key vertical categories.