Prime Focus expands US presence with CEO relocation
Details
Michelle Clancy
| 10 April 2018

Prime Focus Technologies (PFT) founder and CEO, Ramki Sankaranarayanan, is relocating to the company’s US headquarters in Culver City, California.

PFT recently strengthened its US market focus with the acquisition of DAX, a provider of cloud-based production workflow and media asset management (MAM) applications. PFT has also been investing substantially in building its local sales and marketing efforts, and PFT Americas has since secured clients such as Turner Latin America, Complex Networks, Hearst, PBS and FX Networks for its flagship Media ERP Suite, CLEAR.

"The US media and entertainment market represents the greatest source of new business opportunities for PFT’s innovative cloud-enabled solutions and services,” said Sankaranarayanan. "I believe I can best contribute to our continued growth by focusing more of my efforts here in the US, where the majority of premium content originates for global consumption. This decision will help to reinforce our strategic focus on the US market – corporate growth, human capital investment and market development."

PFT has operations in all major content markets around the world, with offices in Los Angeles, New York, London, Johannesburg, Delhi, Mumbai, Bengaluru and Sydney that sustain a global digital pipeline of media content on a daily basis for its customer base.

“PFT has witnessed amazing growth and achievements over the last ten years,” said Namit Malhotra, founder, executive chairman and global CEO of PFT parent Prime Focus Ltd. “As its founder, Ramki has been at the forefront of shaping the company into an innovation powerhouse that serves some of the world’s biggest broadcasters, studios, brands and service providers.”

He added: “Ramki’s move to the US marks the beginning of a new era for Prime Focus as a group. With his valuable insights and experience, the company can embark on its journey towards PFT 2.0, scaling new heights of success.”

Another notable addition to PFT’s growing talent roster in the US is Caesar Sedek, who recently joined the organisation as chief security officer. Sedek previously held IT security positions at Warner Bros. Entertainment and The Walt Disney Company, and comes to PFT from PricewaterhouseCoopers where he led risk assessments, developed security strategies, and implemented cyber security response programs for a wide range of M&E clients.

PFT has also announced the planned departure of Patrick Macdonald-King, president of PFT Americas who, as founder of DAX, had joined the team post-acquisition and led PFT’s efforts aimed at building a market for its CLEAR Media ERP.