Discovery Kids to air Indian animation Little Singham
Details
Rebecca Hawkes
| 11 April 2018

An Indian kids' show Little Singham is set to debut on Discovery Communications on 21 April, in collaboration with Rohit Shetty Picturez and Reliance Animation.

Netflix also has rights to stream Little Singham, which comprises 156 episodes and five television features, all aired in Hindi, Tamil and Telugu.

“Little Singham was conceptualised based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his hometown Mirchi Nagar against all evil in this out and out entertaining animation series,” said Rohit Shetty.

The show, aimed at those aged between five and 11, seeks to inspire young children across India, in an initiative in conjunction with the Indian Council for Child Welfare National Bravery Awards.

“The kids’ genre in India has been largely devoid of ground-up super heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world-class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure and comedy to attract the attention of kids across the country,” said Uttam Pal Singh, head of Discovery Kids.

The channel claims to have had almost 200% growth in ratings since February 2018, following the launch of a new animation Bandbudh aur Budbak.

Reliance Entertainment COO Shibasish Sarkar said that around 250 animators were engaged on Little Singham. “We are confident that kids across the country will love this new entertaining series,” he said, adding that the project has taken over six months to ready for launch.