Atresmedia raises bet on Turkish drama
Details
Juan Fernandez Gonzalez
| 14 April 2018

From premiering the first ever Turkish soap opera in Spain, Atresmedia has rapidly moved to acquire two new dramas at MIPTV 2018.


The series, Kara Para Aşk (distributed by Inter Medya) and Ezel, have been produced by Ay Yapin, the house responsible for Fatmagül, which has also been the first contact of Spain’s audience with Turkish drama series.

Both shows will premiere on Nova, the free-to-air DTT network through which Fatmagül has been delivering consistent ratings, averaging over 4% share and nearing one million viewers.

Kara Para Aşk and Ezel are not unfounded bets. The former has been sold to over 130 territories including the US, Argentina, Chile, Bolivia and Colombia, while Ezel was the first Turkish series to be sold in every Latin American country.

“In Nova, we have confirmed that Turkish fiction is a highly successful genre for our audience,” said Jose Antonio Antón, director of programming, Atresmedia Television.

“The success of Turkey’s series in Latin America opened a distribution window in Spain, proving that there is still room for an innovative, quality soap opera,” added Laura Miñarro, head of sales for LATAM and Iberia at Eccho Rights, Ezel’s international distributor.