Adstream gets into the transcoding flow with Telestream
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Michelle Clancy
| 26 October 2018

Adstream has deployed chosen both cloud and on-premises versions of the Telestream Vantage media processing platform to automate its high-volume media transcoding and quality analytics needs.

Adstream consolidates typically siloed suppliers, such as production companies, post houses and broadcast networks, into a single portal. Users can then assess the status of their ad campaigns, make decisions and changes, manage media assets and control costs.

“We chose to build on Vantage because it’s a proven, full-featured automation platform, and we trust Telestream to further expand its capabilities to address changing market needs,” said Steven Brown, COO for North America for Adstream.

Adstream has now converted its Telestream Vantage media processing platform to a fully virtualised configuration it said, to mesh better with its AWS-based infrastructure.

“By adopting this Infrastructure as a Service (IaaS) cloud model, which enables automatic dynamic scaling up or down, we now have greater operational flexibility to handle the peaks and lulls of our workload. We can instantly provision whatever level of compute power we need to satisfy customer demand, and cloud-based pay-as-you-go pricing enables us to better control costs,” said Brown.

“By building all of these Vantage-automated workflows into a single, unified AWS ecosystem, we’re able to deliver an on-demand service model that inherently controls costs,” Brown added. “And ultimately, we’re helping our customers manage their own operating costs, media assets, and global ad management and distribution objectives.”