VIMN to launch Nick Jr. Play in NZ
Details
Louise Duffy
| 30 October 2018

Viacom International Media Networks (VIMN) is to launch a fully-authenticated version of Nick Jr. Play with Sky New Zealand on 1 November.

Nick Jr. Play is an interactive app that offers pre-schoolers access to Nick Jr. shows, games and music including full episodes, educational games, original videos and 'silly' surprises. Designed and programmed to promote discovery, pre-schoolers will be able to explore on their own with easy-to-use swiping and tapping. Nick Jr. Play will also give Sky New Zealand customers the ability to unlock the full library of available videos and games that will include content from the network’s most popular programmes including PAW Patrol, Nella the Princess Knight, Dora the Explorer and Bubble Guppies.

Ben Cox, vice president and general manager of Nickelodeon Networks Australia & New Zealand, said: “Nick Jr. is the number one channel for pre-schoolers on Sky, so with Nick Jr. Play we’re able to offer kids and parents a new and innovative way to view our content in a safe and trusted environment.”

Director of entertainment content at Sky New Zealand, Travis Dunbar, added: “We know how much our littlest customers love Nick Jr. and now they can immerse themselves with all their favourite characters in the Nick Jr. Play App on the go.”

Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s international brands which include Nick Play, MTV Play, Comedy Central Play and BET Play. Nick Jr. Play launched internationally in February 2018.