Telaria unveils TV Content Reporting video management platform
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Editor
| 30 October 2018

Aiming to bridge what it says is a perceived gap between linear and digital TV inventory intelligence, premium video advertising firm Telaria has launched what it calls a first-to-market inventory valuation product for premium publishers.

The new TV Content Reporting product is said to provide buyers with TV-like buying opportunities and offering publishers no less than ‘unprecedented’ video analytics to drive revenue. It provides publishers with granular insight and analytics into the bidding and buying patterns of specific show titles, episodes, content categories and what the company believes is a more holistic view about the content advertisers want.

In all, Telaria says that with such insight, publishers can create targeting directly in the platform, making specific content objects available to demand partners and driving higher value for their most desired inventory. This, it adds, in turn enables demand partners to align with content in the same way they are accustomed to buying linear TV.

“The TV Content Reporting feature is a great example of how we’re enhancing what’s currently possible with connected TV advertising by incorporating tried-and-true broadcast best practices,” explained Telaria VP of product Craig Berlingo. “Inventory intelligence encompasses more than knowing who the audience is – publishers need to deeply understand how buyers assess their inventory and what is valuable to their objectives. The addition of TV Content Reporting makes our robust analytics suite even more adept at helping publishers earn the true value of their premium inventory.”