TV Time inks viewership tracking deal with UTA
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Michelle Clancy
| 02 November 2018

OTT, cable and broadcasts insights firm TV Time has signed a subscription agreement with United Talent Agency (UTA) to provide cross-platform television measurement via its TVLytics platform.

The TVLytics platform processes data from users who use a mobile app in 200 plus countries to record their TV viewership across cable and broadcast networks, along with OTTs like Amazon, Hulu, Netflix, YouTube and others. TV Time also tracks viewership across viewing platforms, from mobile to traditional TV boxes.

From these billions of user-generated data points, TV Time’s TVLytics platform provides insights to media companies, talent agencies and advertisers.

“We’re thrilled that UTA has chosen TVLytics as one of their measurement solutions,” said TV Time CEO and chairman Richard Rosenblatt. “We look forward to working with the innovative team at UTA and providing comprehensive analytics to help them maximise the value of their talent, programming and content.”