Viacom, Sky and Virgin team to show MTV EMAs in Ultra HD
Details
Editor
| 02 November 2018

UK pay-TV providers Sky and Virgin TV have secured rights with Viacom International Media Networks (VIMN) to show this year’s MTV European Music Awards (EMAs) in Ultra HD.

The MTV EMAs 2018 takes place live at the Bilbao Exhibition Centre on 4 November at 19.00 GMT. The awards are designed to celebrate musical artists from around the world and will broadcast live from Bilbao, Spain, across MTV’s 60 international TV channels and digital platforms.

Sky will take the MTV EMAs UHD feed for the second year in a row making it available live to its Sky Q customers via a trigger in the MTV HD channel feed. Sky’s deal also includes the provision of UHD VOD rights to a selection of shorter videos of individual artists performing at the event. This content will also be made available to the Sky Q box and will be promoted in the UHD area following the live show.

Cableco Virgin will take the MTV EMAs UHD feed for the first time and its TV customers will be able to watch coverage of the MTV EMAs in UHD on a catch up basis via Virgin Media’s dedicated Ultra HD TV channel.

“We’re always looking for new opportunities to engage and inspire audiences and UHD is the latest offering with which to do that, so it’s important for us to be right at the forefront of this technology,” commented Arran Tindall, SVP commercial and content distribution, Viacom International Media Networks.

“We have longstanding partnerships with Sky and Virgin Media and are excited to have secured the UHD agreements with them, allowing fans watching on their TVs to see their favourite acts at the MTV EMAs 2018, up close and personal, with brilliant clarity.”