The Media Pioneers secures kids’ distribution deals in China
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Editor
| 12 November 2018

London-based UK-China media group The Media Pioneers (TMP) has signed a number of deals in China for its kids’ properties The Moe Show and Pop Up and drama series Taboo.

TMP specialises in co-producing, financing and distributing scripted, non-scripted and children’s programming for the international marketplace, has distributed over 10,000 minutes into the Chinese market. It offers content across a range of genres such as TV drama series, animation, children's programmes and feature films.

The Moe Show (104 x 11’ and 27 x 23’) and Pop Up (42 x 3’) are both produced by New Zealand-based Pop Up Workshop, a production company specialising in communication with children. It uses puppetry as a way of creating characters that children can relate to. Produced by Scott Free London and Hardy Son & Baker, and starring Tom Hardy, Taboo aired on BBC One in the UK and FX in the US in 2017.

Chinese multinational Alibaba will air the three TMP shows on its digital platform, as well as promoting the brands across China. For its part Youku, one of China’s top video and, with over 500 million monthly active users and 800 million daily views, has picked up the rights to all three series for broadcast this year, Taboo in early November and The Moe Show and Pop Up at the end of the year.

“We are thrilled to be working with Alibaba and Youku on The Moe Show and Pop Up – they are both great children's programmes,” commented TMP managing director and executive producer Maggie Liang. "Equally entertaining and educational, we believe they will perform well in China amongst little ones. As for Taboo, it was a hugely successful series in the UK which we are excited to bring to Chinese audiences, and look forward to it having the same reception there.”