You.i TV adds $23MN in funding
Details
Michelle Clancy
| 13 November 2018

You.i TV, a cross-platform video app development specialist, has closed a $23 million funding round, led by Causeway Media Partners.

The funds will fuel expansion of You.i TV’s global footprint, developer community and help the company reconfigure its ad experience.

The company’s early backers, WarnerMedia, Kayne Anderson Capital Advisors and Vistara Capital Partners, also joined the round. Bob Higgins, partner at Causeway Media, has taken a board seat at You.i TV.

You.i TV’s product platform supports the development process from initial concepts to development, and in compiling, testing and deploying applications in-market. Fox, AT&T, WarnerMedia, NBA, NFL and Twitch are all customers.

“We’ve been on a mission since we started to help developers take control of the fragmented world we live in,” said Jason Flick, CEO and co-founder of You.i TV . “Enabling them with the right tools lets them do what they do best - build experiences that matter to users. This is just the beginning of shaping the future of all forms of media experiences. We are excited to have Causeway join the team with their well-rounded expertise in this space as we reach new markets and build out the community.”

“We’ve been courtside watching media companies endeavour to get the user experience right, knowing that the consumer is the ultimate arbiter of what can make or break a business these days,” said Higgins. “Today, content-owners trade-off between engagement and monetisation, and we think You.i TV’s product unlocks unlimited potential for changing that equation. We’re excited to partner with the team to amplify their already impressive reach in the sports and media ecosystem.”