Eutelsat gains satellite television market leadership across key West African countries
Details
Joseph O'Halloran
| 13 November 2018

A Nielsen study of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.

The face-to-face interviews were conducted with 3,000 households in Nigeria, 2,000 in Cameroun and 2,000 in Ivory Coast. It found that satellite television reception is the dominant technology in Ivory Coast reaching 68% of TV households (1.5 million households) and also a major technology in Nigeria reaching 41% (10.3 million households) and in Cameroon with 38% households (1.3 million households).

Moreover, in theses satellite marketplaces, Nielsen also discovered that Eutelsat’s 16° East neighbourhood is the leading FTA position in Cameroon and Ivory Coast with a combined reach of 1.2 million households in those two countries. The 16° East position caters for over 160 channels, among which are local channels CRTV, Canal 2 International, Trace Africa, Novelas TV, RT1 and RT2 as well as popular international channels in French and English.

In Cameroon, 16° East reached a total of 940,000 households representing 73% of the DTH installed base. In Ivory Coast, it has the largest FTA installed base, reaching 240,000 households, or 37% of the installed base. Eutelsat's three positions — 36° East, 7° East and 16° East — also served as the largest combined audience in the Nigerian market.

“Eutelsat is pleased to have established a strong presence in the regional audio-visual landscape, providing millions of households with access to a wide range of local and international channels,” remarked Nicolas Baravalle, vice president for Sub-Saharan Africa at Eutelsat. “It is a testament to our long-standing partnership with many of Africa's leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve.”