MBC extends strategic cooperation with Citruss World of Shopping
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Editor
| 15 November 2018

Aiming to accelerate business investment, enhance the existing TV retail experience and promote multiple platform branding, MBC Group has signed strategic memorandum of understanding agreement with Citruss World of Shopping.

The five-year MOU is designed to enhance the cooperation between the two parties that has been in place for over 12 years, unlocking prospects for future investment opportunities that the parties wish to exploit mainly in the Middle East and North Africa.

“Multi-channel shopping is increasingly important in the region and Citruss has been one of those companies to ride this big new,” said MBC Group CEO Sam Barnett. “MBC is proud to have worked so closely with Citruss in the past 12 years and to be associated with its success. Following the investment by Shark Shopping, we have renewed this relationship and look forward to even stronger co-operation in future.”

On behalf of Citruss World of Shopping, chairman Jason Kong added: “MBC and Citruss World of Shopping have been partners for the past 12 years. We are pleased to announce today that we have expanded the scope of this cooperation to a strategic partnership covering many areas. We are looking forward to working with MBC to further develop the TV shopping sector in the region while expanding our digital commerce venues across all new formats that the region’s customers love.”