Alphonso, Tremor team to focus on retargeting
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Editor
| 16 November 2018

Programmatic video platform provider Tremor Video DSP has renewed its exclusive partnership with TV data company Alphonso to expand its TV retargeting solutions range.

After scaling across 6,000 campaigns with over 300 brands, Tremor Video DSP has already worked with Alphonso to create a market for TV retargeting that enables advertisers to connect with scalable and curated audiences, while providing transparency and safe controls with respect to share-of-voice and exclusivity. Brands can reach more than 34 million viewing households on any device or platform on a one-to-one level.

Under the terms of the new deal, brands working with Tremor Video DSP will have access to a number of what are said to be unique solutions. These include the first TV retargeting solution using deterministic TV viewership data to launch in Canada. The partnership is also said to be able to ensure videos are served in brand-safe environments through pre-bid fraud filters and also offer access to Alphonso’s 150 exclusive TV viewership segments.

In Canada, advertisers will be able to reach audiences watching English and French TV networks, premium OTT non-ad supported content, and major tentpole events like the Super Bowl, Oscars and CCMAs, among others for the first time. Canadian advertisers will also have the ability to retarget their own TV spots, as well as their competitors’ ads.

“Tremor Video DSP retains a solid leadership position in TV retargeting through its commitment to exceptional ad solutions,” said Tremor Video DSP executive chairman Ofer Druker. “Our three-year partnership with Alphonso allows brands and their agencies to leverage creative video intelligence in a ground-breaking way to help improve their media strategies and achieve their KPIs.”