ICC partners ITN for cricket clips
Details
Rebecca Hawkes
| 19 November 2018

The International Cricket Council (ICC) has renewed its deal with ITN Productions for digital clip services for the ICC World Twenty20 2018 and ICC Cricket World Cup 2019.

The deal follows the successful production of content by London-based ITN for the ICC Champions Trophy 2017 and ICC Women’s Cup 2017.

Star players and highlights will be showcased in a variety of ways, from individual clips of in-match content for clip licensees and ICC digital to curated packages and highlights clips for ICC partners, members, and news access. Match content will be repurposed to take advantage of key moments, with editors reacting as matches unfold and focussing on clips with viral potential.

ITN Productions will work in partnership with Dubai headquartered ICC and their suppliers and licensees to deliver fast-turnaround content.

“We were very happy with ITN Productions’ editorial and publishing solutions provided during cricket’s global pinnacle events in 2017. We are continually striving to deliver faster and better-quality content to our fans and partners and we are confident that ITN will successfully help us deliver that objective during our two major events,” said Aarti Singh Dabas, broadcast and digital, head of media rights, ICC.

ITN Productions partnerships director for sport Tim Godfrey said: “As an experienced partner of the ICC we’re delighted to continue to bring their digital content to life. Our technical workflow is tried and tested to ensure that high-quality footage is delivered to fans and stakeholders as quickly as possible.”