tvN premieres Get It Beauty On The Road for Hong Kong
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Editor
| 19 November 2018

OTT platform myTV SUPER has broadened its partnership with CJ E&M HK and tvN Asia to co-produce its first original programme in the form of the Hong Kong edition of Get It Beauty On The Road.

Adapted from the successful format in Korea, Get It Beauty Hong Kong will discuss various women’s topics from make-up to nutrition in-take and sports. Make-up professionals will share their beauty tips whilst online influencers share useful make-up skills for daily casual occasions.

Korean model and global influencer, Irene Kim, and Hong Kong actress, Priscilla Wong act as hosts with the aim of extending the power of the popular beauty show. Hong Kong Edition is supported by the following sponsors: The history of Whoo, belif, VDL, THE FACE SHOP, M‧A‧C Cosmetics, CRYSTAL MOIST, MINI, The Body Shop and Harbour City.

The move comes on the heels of the introduction of the CJ Korean entertainment pack to the Hong Kong market. Remarked local chief operating officer Anne Chan: “We are able to produce Get It Beauty On The Road Hong Kong edition in a short turnaround time, all thanks to the teamwork with the professional myTV SUPER teams. We are glad to have such an honourable partner to work hand-in-hand in bringing Korea’s most popular beauty show to Hong Kong. As the beauty and cosmetics market blossoms in Hong Kong, we hope that the show could introduce even more tips and information to our audience.”

Added SUPER chief operating officer Lam Kwai Hing, said: “For the past two years, we have achieved a remarkable success on myTV SUPER no matter in ratings or registration number. I am grateful to our honourable content partners for providing our users with premium contents. Since Hong Kong audience are deeply fond of Korean entertainment programs and culture, we have grasped the right timing to co-produce the first original program with CJ E&M HK and tvN Asia. Get It Beauty On The Road Hong Kong Edition is truly tailor-made for the audiences which tactfully combined Hong Kong specialties and Korean styles. I would like to thank CJ E&M HK and tvN Asia for their support on behalf of myTV SUPER. I look forward to further cooperation ahead.”