Univision takes top spot in US November sweeps
Details
Michelle Clancy
| 21 November 2018

With the November 2018 sweep period drawing to a close soon, broadcaster Univision is set to finish as the No 1 Spanish-language network in the US, for the 25th year in a row.

The national broadcast network will also rank alongside ABC, CBS, FOX and NBC among the top five broadcasters

"Univision’s success this November sweep showcases the incredible momentum we have generated over the last several months with our renewed emphasis and dedication to informing, empowering and entertaining Hispanic America,” said Jessica Rodriguez, president and COO at Univision Networks.

“With this new focus, we have introduced new series Jesús and Amar a Muerte, as well as revamped the format of our popular talent reality competition show Nuestra Belleza Latina, leading to growth across primetime viewership at all hours and solidifying our position as the undisputed leader in Spanish-language television.”

She added, “Our reinvigorated primetime line-up, combined with our award-winning news, reality, sports and live event content, underscores Univision’s pre-eminence among the premier broadcast networks in the country.”

For the November 2018 Sweep, Univision is averaging 1.4 million total viewers 2+, 591,000 adults 18-49, and 247,000 adults 18-34 during primetime, making it No. 1 in all of Spanish-language television with double-digit audience advantages over Telemundo.

Univision will also finish among the top five broadcast networks in primetime regardless of language, besting The CW by double-digits among total viewers 2+ (a 41% advantage), adults 18-49 (a 48% advantage) and adults 18-34 (a 52% advantage).

Also, with a median age of 46, Univision is attracting an audience that is 11 years younger than the average viewer of the major English-language broadcast networks in primetime during the November 2018 sweep period.

In terms of special events, the network’s presentation of the 19th annual Latin GRAMMY Awards reached nearly 7 million total viewers 2+ and positioned Univision as the No 3 network for the entire night, out-delivering CBS, NBC, The CW and all cable networks among adults 18-34.

Also, Univision’s special live coverage of the 2018 midterm elections on Tuesday, 6 November was top among US Hispanics, averaging more viewers than all the networks with midterm election coverage on that night (including ABC, CBS, NBC, Telemundo, CNN, CNN En Español, FOX Business, FOX News Channel and MSNBC).