Allview enters the Android smart TV market
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Joseph O'Halloran
| 26 November 2018

Weeks after its debut into the TV arena, Romania’s Allview has inked a deal with Google to launch its own brand of Android smart TVs.

Allview's decision to become a player on the Android smart TV market is part of a broader strategy, aiming to become the European brand with the largest number of certified Google TVs in 2019.

From December, Allview will be selling smart TVs with Android TV and integrated Google Assistant, becoming the only brand in Europe that also has a signed contract with Google in this regard.
Allview believes that closing the deal is a recognition from Google in terms of the capacity that the local brand has demonstrated in Android integration on several product types. At this time, only 60 TV models around the world are certified by Google, and some of them have been developed by the Allview brand.

“We are permanently seeking to offer advanced technology at affordable prices. Android smart TVs will change the perspective of users, giving them the content and apps they choose into menus specifically organised to be highly accessible,” remarked Allview general manager Lucian Peticila. “The users will get Netflix installed, certified, and available from the first second of running, alongside YouTube and Google Play Games.”