Tiger Woods, GOLFTV sink exclusive global content partnership
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Joseph O'Halloran
| 28 November 2018

Capping a good year in which the legend returned to the higher echelons of the leader board, 14-time Major champion Tiger Woods has signed an exclusive multi-year global content partnership with Discovery and the PGA tour’s GOLFTV streaming service.

From January 2019, the new global live and on-demand video platform will collaborate with Woods on a range of programming, content creation and storytelling opportunities that are designed to offer fans a regular look into the life, mind and performance of one of the game’s icons. It will provide what is described as an “unparalleled opportunity” to get close to Woods’ practice routines, preparation and life on the road through a variety of programming showcased exclusively on GOLFTV.

“I’ve been watching Discovery and [president and CEO] David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GOLFTV with us at the PGA TOUR, so I think they’re the perfect partner to help grow the game,” said Woods. “They’re global, they get sports and know how to build new, younger and big audiences. It’s a perfect fit and I’m so excited to be a real partner with the Discovery Sports team...To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery...This is such an exciting time for golf and for me, so to be part of the vision to grow the game all around the world is fantastic.”

A first for Woods on video, content will be exclusively owned by GOLFTV globally, including in the US where Discovery has the opportunity to execute an owned or partner distribution strategy.

“Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamoured and follow closely around the world,” Zaslav added. “Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.”