Quality Media reveals role of Dejero live sports
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Editor
| 29 November 2018

Spanish production company Quality Media has outlined the role played by video transport and connectivity company Dejero as the key to it successfully enabling delivery of live video at multi-camera live events, and to scale its client list.

Claiming to be the first company of its kind to offer the Spanish market an established model of remote IP production, Quality Media’s expansion has seen it go from addressing the needs of two to over 20 sports federations in 18 months. The portfolio includes live football matches for LaLiga, as well as having provided live feeds from the World Cup for all Spanish media. Other live sports productions have included rally racing, weightlifting, and exclusive live coverage of petanque. Quality Media also produces movies for Netflix among other activities.

To transmit live sports, Quality Media selected the Dejero EnGo mobile transmitter and Dejero mobile app. The EnGo is an HEVC-capable, compact mobile transmitter that encodes high-quality video and transmits over multiple IP networks. Quality Media realised the potential of the Dejero EnGo when it was used during the company’s first remote IP production event in August 2017, where set-up time and consequently the cost of the operations were decreased significantly. Quality Media used four cameras, with an EnGo mounted on each, to backhaul broadcast quality video to two Dejero receivers installed in a fixed master control room (MCR).

Today, Quality Media clients accept over 90% of the proposals the company puts forward and Dejero is said to be key to this success.

“Launching our company in early 2017, during the industry’s worst financial crisis, meant that we had to adapt our business model to incorporate remote IP production or perish,” said Pablo Reyes, business development and production design manager at Quality Media.

“With broadcasters’ budgets at an all-time low and pressure to provide high-quality content at an all-time high, our existing proposals weren’t hitting the right price points. We had to find a way to produce top quality remote productions without outlaying the cost of a full crew and OB van to our clients. The Dejero mobile app... helps us bridge the gap between traditional remote production and cloud production, opening up the possibility of creating large numbers of RTMP flows to the cloud. We plan to use mobile flows in the future which will allow us to mix up to 30 camera positions operated by artificial intelligence.”