LiveU encodes quarter of worldwide traffic with HEVC
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Editor
| 11 December 2018

LiveU’s annual State of Live report has confirmed the growing adoption of the HEVC protocol as the industry standard with 25% of LiveU-generated traffic now HEVC-encoded.

The mobile transport company’s figures — based on data gathered from LiveU’s global customer base of 3,000+ users — are said to reflect the increasing demand for professional-grade video quality, a trend that LiveU says was most evident at this summer’s FIFA World Cup in Russia. The study also found that live transmission hours have increased overall over the past year with over 2.2 million hours of live video delivered in 2018, representing a 55% surge in hours compared with 2017.

“HEVC technology has undoubtedly transformed the market this year, enabling dynamic sports productions in the most challenging locations, as well as ongoing global news coverage,” noted LiveU’s CEO and co-founder Samuel Wasserman.

“Looking ahead to 2019, we believe that live sports usage will continue to grow across multiple segments as HEVC offers the quality and reliability of satellite and other traditional transmission methods at a fraction of the cost. In-station services based around the IP distribution of content are also playing a key role in the industry, replacing traditional fibre and satellite services, and this will likely continue next year.”