InnoGames, Zoomin.TV launch strategic cooperation
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Editor
| 19 December 2018

German developer and publisher of online and mobile games, InnoGames, and Gen Z content producer and publisher Zoomin.TV have launched a series of videos to set the ground for a strategic co-operation under the umbrella of MTG.

Online gaming is one of Zoomin.TV’s key verticals and Zoomin.TV will work closely with InnoGames to drive high viewerships. The cooperation starts with the production and launch of eight videos, which will be released in December 2018 and January 2019 on the ZoominGames channels on Facebook and on YouTube. There will be two episodes published per week with an average length of 3-4 minutes, which will be distributed in English, German and Spanish.

The first tranche of videos showcase InnoGames’ portfolio with a focus on the company’s flagship Forge of Empires and the recently launched Warlords of Aternum. The first video, Top 5 Turn-Based Strategy Games for your phone, is available on YouTube and Facebook.

“The series signals InnoGames’ next step towards enhancing short-form content offered on multi-channel networks and marks another milestone for co-operations within MTG’s gaming vertical,” commented InnoGames CMO Christian Pern. “We are proud of working more closely with Zoomin.TV to present our games to their passionate audiences around the world

Added Zoomin.TV CEO Roger Lodewick: “This cooperation is a great example of the new strategy we have been implementing over the last few months. We’re connecting our Gen Z content production skills and our massive online reach with gaming companies targeting a young demographic. We’re thrilled that we can partner up with InnoGames as they are one of the leaders in this field.”