Nutritiously Nicola! preps premiere
Details
Michelle Clancy
| 21 December 2018

Double Yay Productions will release its debut series, Nutritiously Nicola!, on 9 January 2019 on YouTube.

A seven-part comedy about a health blogger with an eating disorder, Nutritiously Nicola! is created and written by Natalie Bray, directed by Osagie Samuel, and features guest stars such as Heida Reed (Poldark), Matthew Lewis (Harry Potter, Ripper Street), Rosie Day (Outlander) and Christopher Ettridge (Goodnight Sweetheart).

The series was created after the all-female, London-based Double Yay formed and embarked on a successful Kickstarter campaign in 2017, which saw the fledgling production company exceed its financial target, raising over £16,000, 75% of which in the first 24 hours.

Nutritiously Nicola! tackles the serious topic of body image, inspired by Bray’s own 15-year battle with an eating disorder. The dark comedy follows Nicola Woodford who, having spent her early twenties in an NHS eating disorder inpatient facility, is discharged and re-joins the real world. Living in East London and in desperate need of a ‘real job’, things take an unexpected turn when Nicola finds herself trying to find success as a food blogger. As she battles for online success, she soon realises that trying to ‘live her best life’ on Instagram and her recovery may not be entirely compatible.

“Nicola is one of life’s fighters,” said Bray. “She’s flawed and she’s had a really tough time but she’s muddling through and trying to make the best of her lot. I originally created Nutritiously Nicola! is an angry, cheeky response to the rise of the clean-eating movement and my self-conscious frustration at how it was exacerbating my own eating disorder. It was when I started to receive messages from friends who had had the same experience, most of whom had never talked openly about their body image issues, that I knew it was an important story to tell.”