Viu clinches ‘win-win’ Workpoint deal in Thailand
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Editor
| 21 December 2018

PCCW Media Group’s leading pan-regional OTT video service, Viu, has signed a content agreement with Workpoint, one of Thailand’s leading entertainment content providers.

Workpoint produces a broad selection of light entertainment content such as variety, quiz and reality shows, and ranks among Thailand’s top three digital TV channels. Its leading shows include quiz shows Fan pun tae (Super Fan) and Lightning quiz, variety show Way tee thong way tee ter (Golden Clues), singing contests mic thongkum 5 (The Vocalist Season 5) and Mic on Debt off.

“This collaboration will expand the audience for Workpoint and Viu alike,” said Chalakorn Panyashom, Workpoint Group chief operating officer. “As one of Thailand’s biggest entertainment content providers, Workpoint has been producing many kinds of shows, while Viu presides over an extensive and highly-engaged customer base. So being partners means we can win even more viewers for both companies. Above all, the greatest beneficiary is the audience, because our collaboration will provide viewers with a greater variety of content.”

Viu’s first content deal in Thailand was closed earlier this year with GMM25, one of the country’s largest entertainment companies, in order to introduce a repertoire of premium content relevant to Thailand’s online video audience. The new deal will allow Viu viewers to enjoy more than 1,500 episodes of dramas and variety shows from Workpoint’s 2019 content portfolio. Viu will also offer Thai viewers the latest and award-winning variety shows such as The Mask Singer, which was nominated for this year’s International Emmy Awards scheme in the Non-Script Entertainment category.

“Viu is committed to offering a wealth of content to customers in Asia, where the average daily video viewing time per Viu viewer is 108 minutes,” said Helen Sou, senior vice president, digital media of PCCW Media Group. “Meanwhile, Asians spend an average of 186 minutes per day watching online videos. This means on average Viu is providing viewers with 60% of their daily video consumption. Collaborating with Workpoint enables us to continue expanding our variety of offerings to meet the constantly-changing tastes of our viewers.”