Raycom extends ratings deal with Nielsen for 10 TV stations
Details
Michelle Clancy
| 28 December 2018

US broadcasting company Raycom Media has renewed its agreement with Nielsen to receive local television ratings for stations in ten of its markets.




The stations covered by the agreement are WBTV, Charlotte; WBRC, Birmingham; WXIX, Cincinnati; WMC, Memphis; WVUE, New Orleans; WWBT/WUPV, Richmond; WFLX, West Palm Beach; WSCS, Charleston, S.C.; WFVS/WQWQ, Paducah-Cape Girardeau-Harrisburg; KOLD, Tucson and WWSB, Tampa-St. Pete-Sarasota.

These are markets where Nielsen provides local people meter, set and code reader services.

The agreement also gives Raycom syndicated local TV measurement, and viewing, consumer behavior and insight tools, such as Arianna, NLTV, Ad Intel and Scarborough-Local. Financial terms were not disclosed.

The news comes as Atlanta-based Gray Television prepares to close on its $3.6 billion acquisition of Raycom. In all, Raycom owns the licences for 49 full-power and eight low-power TV stations and provides programming for an additional 14 stations.