CBS, Nielsen ratings deal breaks down
Details
Michelle Clancy
| 04 January 2019

US broadcast giant CBS says that it's at a "contractual impasse" with ratings provider Nielsen.

"The entire media industry is aware of the need for complete and accurate measurement across platforms," CBS said in a statement. "While Nielsen has made some strides in this area, progress has not been what we and many clients would like, and local TV measurement is particularly challenged."

CBS said that Nielsen continues to bundle disparate services instead of providing true cross-platform measurement – with heightened prices.

It added that the national network is open to "many viable alternatives...including comScore.”

The news comes on the heels of local TV station stalwart Raycom Media renewing its agreement with Nielsen to receive local television ratings for stations in ten of its markets.