Foxxum announces exclusive partnership with Promarket
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Editor
| 06 January 2019

Smart TV technology developer and operator Foxxum has unveiled an exclusive five-year partnership with Turkish TV maker Promarket.

The focus for Promarket’s Profilo-branded TVs Profilo’s TV sets lies on local Turkish premium VOD services including applications such as Blu TV and Puhu TV. With the new alliance, Profilo will have a continuously updated content portfolio while Foxxum will strengthen its presence in Turkey. All devices will be exclusively sold in Profilo stores in Turkey.

Also under the terms of the exclusive deal, Promarket’s Profilo-branded TVs and devices under OEM licence will be exclusively available from the Foxxum smart TV app store while features customisable interfaces; local content, including all major Turkish content partners; recommended content-based categories; and a selection of international applications.

At the same time, Foxxum says it will continuously develop new portal features and new content for the Promarket TV brand while Promarket maintains its own branding and design for the brand.

“We are happy to collaborate with Foxxum to take the next important step in smart TV with Profilo,” commented Devrim Üner, general manager at Promarket. “Foxxum’s technology and services are a valuable complement to our trusted devices.”

Added Foxxum CEO Ronny Lutzi; “We are very proud to be working exclusively with Profilo in Turkey. This collaboration not only brings strategic value to Promarket but also strengthens Foxxum’s footprint in the region. Combining our technology and Profilo’s high-quality products means that together we can provide customers, partners and viewers with a delightful watching experience.”