4K to the fore as Spectrum launches on Apple TV
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Joseph O'Halloran
| 06 January 2019

Putting behind its current retrans row with Tribune Media, Charter Communications is giving nearly 50 million homes across its footprint access to live channels and on-demand programmes on its Spectrum TV App for Apple TV.

Additionally, starting from the week beginning 7 January and expanding throughout 2019, new and existing Spectrum TV and Internet customers can get an Apple TV 4K as part of their monthly subscription.

Charter says that it is the first US-based cable operator to offer customers the new zero sign-on experience from Apple, which further simplifies signing in to video apps on Apple TV. When first set up in a Spectrum household, Apple TV 4K or Apple TV (4th generation) will detect the Spectrum customer’s broadband network and automatically sign them in to the Spectrum TV App and all the supported apps they receive through their service with no need to enter a username and password.

The all-new Spectrum TV App is also integrated with the Apple TV app and Siri to make available TV shows, films and sports seamless across iPhone, iPad and Apple TV. Customers can also use the Siri Remote to ask Siri to play live channels, movies or TV shows available through the Spectrum TV App on Apple TV.

“We are bringing our customers the most robust Spectrum TV App experience available today through Apple TV,” said Rich DiGeronimo, Charter’s executive vice president, products and strategy. “With features like zero sign-on and Apple TV app integration, the Spectrum TV App on Apple TV delivers the best and most seamless viewing experience, giving customers even greater choice and flexibility to enjoy Spectrum TV.”

“With Spectrum TV on Apple TV 4K, customers can now enjoy the ultimate entertainment experience across their iPhone, iPad and Apple TV,” added Greg Joswiak, Apple’s vice president of product marketing. “We want to help customers get right to watching their favourite channels, shows, movies and sports, and with innovative features like zero sign-on, the Apple TV app and Siri, they are able to jump right in.”