The Walking Dead named 2018’s most-wanted TV series
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Michelle Clancy
| 23 January 2019

Research from Parrot Analytics has revealed that long-running globally renowned drama The Walking Dead was the most in-demand TV series in the world for 2018.

The company gave the series the award for the Most In-Demand Show in the World; it also delivered an award for the Most In-Demand Digital Original Series in the World for 2018, to Netflix’ Stranger Things.

“Parrot Analytics owns the world's largest first-party content consumption dataset, enabling the company to award the most comprehensive global ‘people's choice award’ ever given to a TV show,” said Wared Seger, CEO, Parrot Analytics.

The Global TV Demand Award winners were determined using Parrot Analytics’ global audience demand measurement system. The company captures over 1 billion new data points each day across the consumer activity spectrum, including video consumption (streaming and downloads), social media engagement (hashtags, liking, sharing) and research actions (reading about shows, writing about shows, etc).

“This is the first time a TV series has been bestowed an award on the basis of true demand for that show globally. It’s a reflection of how radically content consumption has been impacted by technology,” said Adriana Cisneros, CEO at CISNEROS and board member at Parrot Analytics. “The TV business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the complete story. Parrot Analytics provides the most accurate determination of what content people actually want in an ever-expanding multi-platform world. Global TV Demand Awards is a celebration of those content creators and distributors who are getting it right.”