Motion Picture Association of America adds Netflix
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Editor
| 23 January 2019

Making a huge statement as to how streaming and video-on-demand services have entered the mainstream of the TV and film industry, Netflix has been accepted into the Motion Picture Association of America (MPAA).

The MPAA is the global trade association that advocates on behalf of the film and television industry. It is set up to advance the business and art of storytelling, protects our members’ content across all screens, defends the creative and artistic freedoms of storytellers, and supports innovative distribution models that bring an ever-expanding array of viewing choices to audiences worldwide.

By joining its membership, the subscription VOD leader joins other leading producers of film and television content such as Disney, Paramount, Sony, Fox, Universal, and Warner Bros. Commenting on the move Netflix chief content officer Ted Sarandos said: “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world. We look forward to supporting the association team and their important efforts.

“On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner,” added MPAA chairman and CEO Charles Rivkin. “All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”