Motorsport TV drives to Alchimie for new audiences
Details
Joseph O'Halloran
| 25 January 2019

Content aggregation and dynamic distribution company Alchimie has inked with Motorsport TV to distribute, promote and monetise non-linear and linear content from Motorsport TV.

Motorsport.tv was first launched in 2000 as Motors TV in France and has since expanded to cover multiple European territories in several languages. Transmitting 24 hours a day, seven days a week, Motorsport.tv offers shows ranging from live coverage of the 2018/19 FIA World Endurance Championship, to daily highlights of the FIA World Rally Championship and the behind-the-scenes news from the motorsport world in The Flying Lap.

First launched in 2000 as Motors TV in France and has since expanded to cover multiple European territories in several languages, Motorsport.tv transmits 24 hours a day, seven days a week offering over 125 shows ranging from live coverage of the 2018/19 FIA World Endurance Championship (WEC), to daily highlights of the FIA World Rally Championship (WRC) and World Superbike Championship as well as behind-the-scenes news from the motorsport world in The Flying Lap.

Motorsport TV joins a roster of Alchimie partners, including Automoto (Mediawan) and Motorvision which works with Alchimie to promote and monetise existing content via Alchimie’s bouquet of curated channels.

“Our partnership with Motorsport TV allows Alchimie to deliver new thrilling content,” said Alchimie chief content officer Frederic Rossignol. “Both Jetsprint and Motocross are relatively young extreme sports with a passionate grassroots fanbase, they’re great spectator sports and we’re sure that our existing audience will find them fast, fun and fantastic to watch.”

Added Olivier Dufour, president Motorsports TV and CEO of Motorsport Network France: “We’re delighted to be working with Alchimie to introduce these new, entertaining, adrenaline charged sports to a wider audience across Europe. Alchimie has a fantastic track record in growing and generating audiences across Europe, through expertly curating and promoting its portfolio of channels, driving both subscriptions and revenue.”