Magine TV to discontinue streaming service in Germany
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Editor
| 28 January 2019

In a corporate pivot towards business-to-business activities, cloud-based over-the-top service Magine TV is to discontinue its activities in Germany, selling off its B2C assets to Zattoo.

Magine TV was founded in Sweden in March 2013 has been available to consumers in Germany since April 2014 through free-TV and many pay-TV channels in HD in Germany.

Magine TV will end its web offer in Germany on 28 February 2019 and will subsequently focus on the B2B business globally with video streaming platform MaginePro.

“Magine started as a direct to consumer business and has been pivoting its strategy to being primarily a business to business provider for some time,” explained Magine chairman Kamal Bherwani. “Consistent with this pivot, we have decided to focus on one strategy, not multiple business models. As a consequence, we are selling our B2C business to our renowned competitor and now partner, Zattoo. We would like to sincerely thank all users of Magine TV for their loyalty. With Zattoo our users are in good hands and can stream high quality TV with a wide range of channels as usual.

“MaginePro offers Magine's technology as a scalable and cost-effective video integration for websites looking for a high-quality video solution. We offer everything from the technical platform to the fully managed end-to-end OTT service for linear live TV streaming as well as video-on-demand content.”