Future Group claims virtual studio and AR production with Pixotope
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Editor
| 29 January 2019

Oslo-based technology and creative services company The Future Group has launched a new software suite, Pixotope, running on commodity hardware, that it says will change the virtual production landscape forever.

Explaining the launch of the software-only subscription package, The Future Group says that the real and the virtual, digital worlds are converging, setting the scene for artistic and commercial opportunities on a massive scale. It believes that mixed reality, interactive media productions can engage audiences in new ways, opening up new business models and so its goal is to make it easier to create these eye-catching experiences, and for them to be available across all media and platforms.

With Pixotope, The Future Group says that it is taking the 3D, virtual reality, augmented reality and data technology that’s emerging at an ever-increasing rate and make it possible to use it in every production, at almost any budget, at full HD and 4K broadcast standards as required.

The company is using its core graphics engine closely integrated into Pixotope to create real-time graphics. This enables Pixotope to create virtual sets and AR experiences with cinema-quality real time graphics to make a visual experience that excites, entertains and engages audiences. Editors can work with a single camera or multi camera productions with tools synchronised and dynamically linked. Everything is data driven, from personalised sets to whole content sequences.

“This is what happens when you capture the best experience in the industry, expose it to the harsh environment of live TV productions, package it, and then virtualise it into an incredibly comprehensive software suite,” said The Future Group CEO Halvor Vislie. “It’s transformative for the industry. All the power, quality and stability demanded by broadcasters, without the need for expensive, proprietary hardware.”