DPP: new business models to be far more important than tech in 2019
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Joseph O'Halloran
| 01 February 2019

In its latest set of annual predictions, the media industry’s business network the DPP is proclaiming partnerships as a key success factor for companies in the media industry and predicts numerous new and ‘surprising’ collaborations.

Produced in partnership with DPP member company Imagen, the report puts forward eight key themes that the association will dominate the media industry in 2019.

In addition to the proliferation of industry partnerships, the DPP says that the year will also mark the start of a battle over the creation of standards and that there will be a focus on customer experience will inform everything companies do. The DPP says that a key element to this focus will be growth in direct-to-consumer relationships. It also feels that anxiety around the cloud will finally end, and it will just become a tool.

“The predictions... are made by media insiders who live and breathe the daily realities of running businesses,” said DPP MD and author of the report, Mark Harrison. “You won’t find any technology buzzwords in our predictions; just expectations about how business transformation will play out over the next 12 months.”