Turner expands Pierre Branco’s role to cover MENAT
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Rebecca Hawkes
| 11 February 2019

Pierre Branco is to oversee Turner’s broadcast business in the Middle East, North Africa, Turkey and Cyprus in addition to his existing role as SVP and GM for Northern Europe.

Branco’s focus will be to maximise all-platform growth opportunities in MENAT and expand Turner’s local content strategy. He will continue to report to Turner EMEA president, Giorgio Stock, as a member of his EMEA executive leadership team.

The appointment is effective from 1 April, when outgoing Turner MENAT chief Tarek Mounir joins music streaming company Deezer as its MENA CEO.

Branco assumed the Northern Europe remit in July 2017 and under his leadership Turner has reinvigorated Cartoon Network, now the UK’s top pay-TV kids channel, overseen the launch of Toonix, Turner’s first SVOD kids OTT service in the Nordic region, and negotiated a flagship deal with Channel 4 to launch and build Adult Swim in the UK. In previous roles at Turner he oversaw its business in France and Africa, with both markets delivering record commercial and ratings performances while he was at the helm.

“Pierre’s ability to bring fresh impetus and new thinking to our business has been proven across hugely diverse markets. Together with our talented regional management team, he will now help further our vision for Turner in MENAT to deliver outstanding branded destinations to our fans across the region,” said Giorgio Stock, president, Turner EMEA.

Turner International's MENAT portfolio comprises Cartoon Network and Boomerang English, Turkish and Arabic services, TCM and the distribution of CNNI.