Brightcove to buy Ooyala online video platform business
Details
Joseph O'Halloran
| 14 February 2019

In the latest act of consolidation in the online video industry, Brightcove has signed a definitive agreement to acquire fellow cloud video technology provider Ooyala.

The transaction, for which no financial details have yet been released, is expected to close in the first half of 2019. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated patents.

As part of the transaction, Brightcove will acquire what it calls ‘substantial’ portions of Ooyala’s engineering, support, and sales staff, including the company’s Guadalajara, Mexico operations. Brightcove intends to take on all customer, reseller, and partner relationships utilizs

What are described as ‘aspects’ of Ooyala’s technology will be integrated into the Brightcove platform to provide what the company calls ‘a more robust’ global offering for all customers. “This transaction, which includes immediately growing our highly skilled and committed global workforce, accelerates our ability to deliver faster innovation and deeper support for all customers,” remarked Brightcove CEO Jeff Ray. “We also will increase our market reach and further strengthen our ability to secure new business in key target markets. We look forward to welcoming Ooyala’s OVP customers and ensuring a smooth transition and a world-class experience for them.”

“We hold our customers’ success as paramount. Selecting Brightcove further demonstrates this commitment and ensures they will receive a world-class experience,” added Ooyala CEO Jonathan Huberman. “Brightcove is doing amazing things in the OVP market, and we are pleased our customers will work directly with the market leader.”