College Football Playoff expands media asset platform
Details
Michelle Clancy
| 16 February 2019

The College Football Playoff (CFP) in the US has expanded its deployment of Veritone solutions and services to streamline its media management for US university-level championships for American football.

CFP first used the expanded platform for the 2019 CFP National Championship in January. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also used Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time.

With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery, it said.

CFP also has renewed its agreement with Veritone through the 2020 championship game in New Orleans.

To ensure that critical media resources were available to the media on CFP Media Day and during other events, the CFP also enlisted the Veritone Live Event Services team to provide on-site support. The Veritone team ingested hundreds of individual videos, sound bites, and photos from interviews and press conferences, performing timely capturing, tagging, and delivery of the content through the Digital Media Hub with aiWARE.

"Last year we took a big step forward by moving from our FTP site to Digital Media Hub, which gives key members of the press a reliable, well-organised and user-friendly one-stop shop for all things CFP," said Gina Lehe, senior director of external relations and branding for the CFP.

"Now, with aiWARE and Live Event Services, we're able to extend our broadcast-quality programming even further to enhance fan and brand engagement. Through the contributions of the Live Event Services team, users have even more immediate access to content for interview and press conference highlights, publishing and syndication — while the events are happening. Plus, the aiWARE capabilities make it faster and easier than ever to locate and retrieve specific items from our vast library of content."

Mike Arthur, senior vice president of Sports and Licensing at Veritone, added: "The CFP is a compelling example of how a major sports organisation can tie together our AI-driven asset management platform and Live Event Services to offer its media partners fast, easy, and comprehensive access to high-value content, and also to streamline licencing monetisation," said "We are also incredibly honoured that the CFP has placed its trust in Veritone to represent its licensing efforts alongside other premium sports brands. This is yet another example of the CFP's commitment to raise the bar at a major and high-visibility sports event."


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