Turner APAC partners with TV Asahi on Super Shiro
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Joseph O'Halloran
| 18 February 2019

Turner’s Asia Pacific subsidiary has announced a collaboration on new animated series Super Shiro with major Japanese broadcaster TV Asahi.

The fast-paced chase series is inspired by the popular Crayon Shin chan franchise, which has aired internationally since 1992. Super Shiro is produced by Shin-ei Animation, known for both Doraemon and Crayon Shin chan, and Science Saru, a Tokyo-based animation studio led by Masaaki Yuasa who is the executive director on the series.

The kids' series (48x5.5’) is expected to launch in early 2020 across Turner’s channels Cartoon Network, Boomerang and POGO. The new agreement includes broadcast rights across Asia Pacific excluding China and is the first regional deal between the two parties. It is said to include a sizeable investment from Turner.

“Turner’s investment in the series is testament to its strategy of developing quality local IP and takes our long-term partnership with TV Asahi to the next level,” said Edward Barnieh, director of acquisitions and co-productions at Turner Asia Pacific. “We’re confident that this collaborative effort will result in the creation of another awesome fan-favourite.”

“We are delighted to partner with an international media company like Turner,” added Takahiro Kishimoto, head of animation, international business department of TV Asahi. “With its extensive reach and brand recognition in Asia Pacific, we are certain kids will get to enjoy Super Shiro even more. We truly believe this collaboration strengthens the partnership between our two companies.”