SpotX makes more management additions
Details
Editor
| 19 February 2019

Hot on the heels of appointing a new head of demand to lead buy-side activity in the UK, global video advertising and monetisation platform provider SpotX has announced Sophie Knight as director, platform services in the country.

Knight brings more than twelve years of video, connected TV and mobile advertising experience including four years at GroupM managing premium publisher and broadcast inventory for video-on-demand and mobile advertising. This followed two years as VOD media manager at Xaxis and five years at Specific Media, formerly Adviva. She joins SpotX from LoopMe, where she led the supply team managing relationships with global publishers and supply-side platforms.

The exec’s role will be to work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform. This will include best practice deployments of SpotX’s ad server and data enablement software and identifying opportunities to drive more revenue from programmatic techniques such as private marketplaces and curated marketplaces.

She will also advise broadcast companies such as STV, Pluto TV and TV Player on strategies to optimise their approach for over-the-top (OTT) advertising and collaborate with SpotX parent RTL Group’s companies such as Yospace and RTL AdConnect.

Commenting on the move, Ed Wale, managing director, UK and Spain at SpotX, to whom Knight will report said: “Sophie Knight is perfectly placed to answer the increasingly sophisticated questions posed by the OTT companies leveraging our platform. She has an excellent technical understanding of both the buy-side and supply-side approach to VOD, programmatic video, and mobile advertising. She will work with the relevant teams on each account at SpotX to share this knowledge and drive great results for major accounts.”