Dori debuts In Treatment in Brazil
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Editor
| 19 February 2019
Brazilian broadcasters Globoplay and GNT will debut in Spring 2019 a local adaptation of Israeli psychoanalysis drama series In Treatment from Dori Media Group.
The programme is described as the most successful Israeli format ever with 18 different adaptions worldwide. In Treatment takes viewers on a journey through the world of psychotherapy following five ongoing psychotherapy treatments, nine sessions each, all shot in the therapist's clinic. Each episode is a continuous 30 minutes dialogue between the therapist and the patient. The story portrays five different patients each day, for a period of seven weeks, is dedicated to one person's therapy session.
The original series was first aired in Israel in 2006 with 18 different adaptations across more than 20 countries, including Argentina, French Canada, Russia, Brazil, Japan, Portugal, USA and Italy.
“We are delighted to see the sale of another season of In Treatment to Brazil after the outstanding performance of the three previous seasons,” commented Nadav Palti, CEO and president of Dori Media Group. “In Treatment demystifies the profession without trivialising the patient's suffering. It encourages and promotes the thinking, acceptance and articulation of feelings. More than a ten-year worldwide success is a ringing endorsement, which reflects the recognition of In Treatment as one of the best Israeli television series thanks to the high quality of its production and the drama’s international relevance.”
The new Brazilian adaptation, titled Sessão de Terapia, was produced by journalist, producer and author Roberto D'Avila a creative director of local film and TV production house Moonshot Pictures . He added: “This is the first time that Season 4 of this incredible story will see the light of day. In Treatment thus reaffirms its export potential – whether it be the episodes or even the original scripts themselves, which can expand the franchise to other countries.”




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