The Viral Fever readies MX original series ImMature
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Rebecca Hawkes
| 19 February 2019

Indian digital content producer The Viral Fever is extending its footprint with a new coming of age drama ImMature for MX Player.

The five episode series, which centres on the ‘first’ experiences of a teenage boy, will be available to stream for free on MX Player from 20 February.

The move marks the first time The Viral Fever (TVF) will partner with independent video-on-demand (VOD) services as well as creating content for its own service TVFPlay. It follows the release TVF series such as Girliyapa, The Timeliners, The Screen Patti and TVF Qtiyapa.

Created by TVF’s chief content officer Sameer Saxena, ImMature is directed by Prem Mistry and written by Abhishek Yadav, Suprith Kundar and Nishaad Javeri. The comedy drama became India’s first-ever and only series to be nominated for CanneSeries (Top 10 Web-Series) at Cannes International Series Festival 2018.

“At TVF, our focus is to create innovative and memorable content that resonates with our audiences. ImMature already created ripples last year by being the first Indian show to be nominated at the CanneSeries and I’m certain that once launched on MX Player, people will enjoy the show as much as we enjoyed making it,” said Karan Chaudhry, president and COOof The Viral Fever.

Karan Bedi, CEO of MX Player said: “Catering to a wide base of over 75 million daily active users, our aim is to offer viewers engaging content that cuts through the noise. Our association with TVF adds a different flavour to our existing slate of original programming, thereby creating entertainment choices for every palette on our platform.”

The series stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh, Vissesh Tiwari along with popular personalities, Jitendra Kumar, Nidhi Bisht, Sameer Saxena, Nidhi Singh, Badri Chavan and Anandeshwar Dwivedi.