Network 10 signs up with Lotame to boost Oz audience data
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Editor
| 19 February 2019

As it continues to accelerate the roll out of its data solutions, Australian commercial broadcaster Network 10 has signed a partnership with data management platform Lotame.

Lotame’s clients include IBM, Ticketek, Annalect, and Omnicom Media Group. The partnership is designed to give10 access to Lotame’s third-party data sets, claimed to be one of the biggest in the world, delivering enhanced depth in audience targeting.

“Audience data quality is a growing challenge for the industry. At Lotame we’ve always focused on helping marketers harness the power of highly curated audience data, whether it be 1st, 2nd, or 3rd party data, to fuel relevant and personalised experiences,” explained Luke Williams, managing director, ANZ, Lotame. “By partnering with Network 10, we look forward to helping them leverage their valuable data to build rich audience segments for agencies and clients.”

Network 10’s director of 10 Interactive Christian Williams added: “We’re continuing to invest in our digital platforms, 10 Play and 10 Daily, to attract our key under 50s audience into our ecosystem. We’re seeing audiences across these platforms growing at an exceptional rate. Our partnership with Lotame means we can leverage their more than three billion additional audience profiles with our existing data set, giving advertisers the opportunity to create deeply targeted and relevant campaigns with us, at scale.”