Bojack Horseman rides into free-to-air
Details
Gabriel Miramar-Garcia
| 20 February 2019

Adult animation phenomenon BoJack Horseman will be available for the first time to viewers in free-to-air on DMAX, Discovery’s new male entertainment channel in the UK.

Discovery’s acquisition deal with Lionsgate includes local licencing rights for series one through six.

BoJack Horseman follows the life of a formerly famous horse actor and star of the 1990s sitcom ‘Horsin’ Around’, as he plans his return to celebrity relevance with a tell-all autobiography. It was created by Raphael Bob-Waksberg and stars Will Arnett (Arrested Development) as the title character, with a supporting cast including Alison Brie, Aaron Paul, Amy Sedaris and Paul F Tompkins.

“We are delighted to bring BoJack Horseman to free to air audiences for the first time Simon Downing,” SVP and head of Factual and Sport at Discovery. “Alongside the irreverent adult animation series Archer, it’s launch strengthens our entertainment offering and establishes DMAX as the go-to entertainment destination for men.”

Jim Packer, Lionsgate’s president of Worldwide Television and Digital Distribution, added: “We are thrilled to partner with DMAX to expand the world of BoJack Horseman. This acquisition underscores how valuable and sought after this show is. DMAX is a platform that we know BoJack Horseman will thrive on.”