Tricolor TV re-launches proprietary channel
February 26, 2019 09.12 Europe/London By Chris Dziadul
Russia’s leading pay-TV operator Tricolor TV has rebranded a proprietary channel formerly known as Our Detective.
According to the company, the change reflects its expanded content offer, with the newly named channel Our Cool (‘Nashe Krutoe’) now offering a wide range of Russian movies and aimed at a mostly male audience aged from 35 upwards.
The channel is available in the European part of Russia and in Siberia in the packages United, Extra, and Single Ultra HD in the HD format, as well as in SD.
Tricolor TV currently operates 11 proprietary movie channels.