Bitmax launches metadata automation for EIDRs
Details
Michelle Clancy
| 26 February 2019

Bitmax has launched a platform to add unique Entertainment Identifier Registry (EIDR) identifiers to content assets distributed globally.

EIDR is a global unique identifier system for a broad array of audio-visual objects, including motion pictures, television and radio programmes, that have been gaining popularity throughout the digital supply chain. The identification system adds a globally unique identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips and mash-ups.

Several distribution platforms require EIDR identifiers to track and manage content offerings and usage reporting for all forms of content. Bitmax is instituting an automated workflow to support those objectives.

“We strive to make media management and delivery of content as seamless as possible for our clients,” said Jim Riley, chief revenue officer, Bitmax (pictured). “By building an automated EIDR lookup and registration workflow into our content management system, we are able to assist our clients and content partners more efficiently manage content provider assets.”