SYFY launches Eleven Eleven VR, AR experience
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Editor
| 06 March 2019

Global, multiplatform science fiction media brand SYFY is to immerse its viewers further into the genre’s storytelling with a new virtual reality and augmented reality science fiction experience.

Announced by NBCUniversal Networks (NBCUIN) who is leading the project, the Eleven Eleven service will be launched in late May 2019 and will launch with three custom experiences designed for tethered VR headsets, mobile VR headsets and AR devices.

The project is said to be influenced by immersive theatre, using what are said to be unique storytelling techniques that enable users to view the action from multiple perspectives. Set on an island planet, users are placed at the centre of the action as characters count down the final 11 minutes and 11 seconds to an extinction-level event. Users have the ability to control their experience by following a group of interconnected characters and their stories, with over 90 minutes of content to explore.

The service has been produced in association with Academy Award-winning visual effects studio Digital Domain.

“With Eleven Eleven, we are pioneering an innovative scripted format for science fiction content that blends the best of theatre, gaming and cinema to create unique VR and AR experiences,” commented Steve Patscheck, EVP global programming, NBCUniversal International Networks. “By creating an original piece of IP, SYFY was able to design specifically for VR and AR, all the while exploring how immersive technologies could heighten the thrill of storytelling.”

Eleven Eleven has been selected by the 2019 SXSW Film Festival, where it will have its world premiere as part of the festival’s Virtual Cinema stream in March 2019.

In Sky territories, Sky VR will partner with SYFY on the release of Eleven Eleven, making a version of the experience available through Sky VR on applicable platforms. “We’re delighted to be partnering with SYFY and NBCUniversal International Networks on Eleven Eleven,” added Neil Graham, executive producer, Sky VR Studios. “It is a truly innovative VR experience and a brilliant step forward in our growing range of VR content.”